YesMadam - Head - Brand Marketing (3-5 yrs)

- This role requires the incumbent to lead, strategize and execute brand-building initiatives while managing a team in the Apparel/Fashion Retail sector.

Client Details: The organization is a large-scale Apparel/Fashion Retail manufacturer, ranking among the top industry players in India.

Description:

- Lead and develop a strategic brand management plan.

- Manage brand identity and ensure brand consistency across all platforms.

- Oversee the creation and execution of marketing campaigns.

- Track the brand's performance and modify strategies as necessary.

- Lead category-led marketing strategies.

- Work closely with the marketing team to develop brand narratives and positioning.

- Ensure all brand initiatives align with the company's overall business goals.

- Develop and manage a team of brand managers.

- Build GTM strategies for omnichannel business.

- Collaborate with external agencies for brand promotion activities.

Job Offer:

This position offers a unique opportunity to lead and shape brand strategies in a leading textiles manufacturer, and to work with a dedicated and talented team in a vibrant and innovative work environment