Mensa Brands - Retention Marketing Role (3-5 yrs)

Job Description:

Position Overview: You will be playing a crucial role in developing and executing strategies to retain and engage our existing customer base. The ideal candidate will have a strong background in customer retention, lifecycle marketing, and data analysis, with a proven track record of increasing customer loyalty and lifetime value.

Key Responsibilities:

- Develop and implement comprehensive retention marketing strategies to increase customer loyalty and reduce churn

- Create and manage targeted marketing campaigns across multiple channels, including email, SMS, in-app messaging, and social media

- Analyze customer data and behaviour to identify trends, segments, and opportunities for engagement

- Collaborate with the product, sales, and customer service teams to ensure a seamless customer experience

- Design and execute A/B tests to optimize campaign performance and improve key metrics

- Monitor and report on the effectiveness of retention initiatives, providing insights and recommendations for continuous improvement

- Utilize marketing automation tools to streamline and scale retention efforts

- Develop personalized and segmented communication plans to address different customer needs and preferences

- Manage customer feedback and implement strategies to address pain points and enhance satisfaction

- Stay up-to-date with industry trends and best practices in retention marketing

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field

- Proven experience in retention marketing, lifecycle marketing, or CRM

- Strong analytical skills with the ability to interpret data and generate actionable insights

- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Braze)

- Excellent communication and project management skills

- Creative thinker with a customer-centric approach

- Ability to work independently and collaboratively in a fast-paced environment

- Experience with A/B testing and campaign optimization