Marketing Analyst- Lead

Key Responsibilities:

• Lead the marketing analytics team, providing insights and direction.
• Develop and implement data-driven marketing strategies to improve performance.
• Oversee market research to identify trends, customer behavior, and competitor activities.
• Analyze large datasets from multiple sources (CRM, social media, web traffic, sales reports).
• Define key performance indicators (KPIs) and ensure accurate performance tracking.
• Develop predictive models and customer segmentation strategies.
• Work closely with cross-functional teams (marketing, sales, finance) to align goals.
• Present actionable insights and reports to senior management.
• Stay updated on the latest tools, technologies, and best practices in marketing analytics.

Technical Skills:

• Advanced Data Analysis: Expertise in Excel, SQL, Google Analytics, Tableau, Power BI.
• Predictive Analytics & Machine Learning: Knowledge of R, Python, or similar tools.
• Marketing Automation & CRM: Experience with HubSpot, Salesforce, Marketo.
• SEO & Digital Marketing Analytics: Strong understanding of web and social media metrics.
• Financial & ROI Analysis: Ability to measure marketing effectiveness and budget optimization.

Soft Skills:

• Leadership & Team Management: Experience leading and mentoring a team of analysts.
• Strategic Thinking: Ability to translate data into high-impact business strategies.
• Effective Communication: Presenting insights clearly to stakeholders and executives.
• Problem-Solving: Identifying challenges and implementing data-backed solutions.
• Project Management: Managing multiple projects, ensuring deadlines and goals are met

Qualifications:

• Bachelors degree in Business, Economics, Statistics, Mathematics, Computer Science, or a related field. Masters degree preferred. 
• 8-10 years of experience in business analysis, data analysis, or a related field.
• Advanced skills in Excel, including macros and complex functions. 
• Strong analytical and problem-solving skills. 
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team. 
• Experience with statistical analysis, modeling, and big data technologies.
• Knowledge of industry-specific trends and business practices is preferred

https://www.eliteelevators.com/

https://www.nibavlifts.in/

vafia.m@nibavlifts.com