Marketing Executive

Role & responsibilities

• Assist in the implementation of digital marketing campaigns
• Assist in developing marketing communication collaterals like presentations, case studies, benchmark reports, Opportunity Profiles etc.
• Manage and maintain a social media content calendar on different channels to enhance brand presence.
• Tracking, monitoring paid ads, emails etc.
• Executing email campaigns to nurture leads and drive conversions.
• Collaborate with web developer to ensure the website is updated and optimized for lead generation.
• Develop lead-nurturing workflows using tools like HubSpot, Outreach and intent signals on tools like 6sense and LI Sales Navigator
• Analyse campaign performance on different Ad platforms and marketing automation tools
• Communicate progress, insights, and challenges to internal stakeholders.
• Conduct A/B testing for campaigns to optimize messaging and creative elements.
• Generate detailed reports on ROI, lead conversion rates, and campaign effectiveness for stakeholders.

Preferred candidate profile

• Graduate