Director Marketing

ABOUT NEWTON SCHOOL :

Come be part of a rocketship that s creating a massive impact in the world of education!

On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through it s personalised learning platform. We are building an online university and solving the deep problem of employability of graduates.

We have a strong core team consisting of alumni from IITs and IIM s, having several years of industry experience in companies like Unacademy, Inmobi, Ola, Microsoft - among others. On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners and a slew of angel investors including CRED s Kunal Shah, Flipkart s Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan s Sujeet Kumar among others.

Role and Responsibilities:

• Develop a go-to-market plan for business launch, including budget, forecast, efficiency targets, and channel and partner selection.
• Analyse brand positioning and consumer insights and own growth marketing strategy and inform our customer-facing experience across acquisition and retention.
• Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
• Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
• Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.
• Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.
• Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.
• Collaborate with functional partners to forecast and plan company revenue growth.

Requirements :

• 8-10+ years of prior experience in Marketing strategy
• Prior experience in driving engagement on social or internal platforms with creation of event calendars and innovative engagement events will be useful
• Excellent on problem solving, breaking problems in smaller chunks, creating structure from scratch.
• Demonstrated ability of proactive communication & handling multiple stakeholders.

Our Way Of Working
An opportunity to work on something that really matters.
A fast-paced environment to learn and grow. High transparency in decision making.
High autonomy; freedom to take risks, to experiment, and to fail.
Market competitive salary.

We promise a meaningful journey with smart people, with opportunities to learn & grow. Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day!

ABOUT NEWTON SCHOOL :

Come be part of a rocketship that s creating a massive impact in the world of education!