Sales & Marketing Role - Genset/Generator Manufacturing Firm (5-13 yrs)

Location - Kolkata

Preferred Industry- Genset/Generator Manufacturing

Responsibilities & Key Deliverables:

- Manage a set of OEM & dealerships to achieve the business parameters like volumes, market share, collection, deliveries, sales etc.

- Ensuring viable OEM network by appointing dealers, sub-dealers for appropriate market coverage.

- Ensure availability of trained manpower in adequate quantity at dealerships.

- Facilitate / coach the dealers and his staff for implementation various systems like e-Powerol etc.

- Ensure availability of appropriate service infrastructure and drive implementation of service systems for improving customer satisfaction.

- Execution of events like local level sales promotion campaigns, product launches etc.

- Train the dealer sales Executive on pre-sales and sales processes, new product features / modifications.

- Track the competitor activities, capture feedback on performance of competitor (and our) products.

- Design and implementation of specific incentive schemes for dealers.

- Understanding of marketing practices like ATL BTL and product launches