Zonal Head - BFS (10-16 yrs)

Role Specifications :

1. Budgeting / regional AOP

- Provides inputs for AOP by providing inputs on sales performance, manpower requirements, market competition and oversees marketing budget, brokers commission, sales projection etc.

- Monitors marketing budget to ensure activities are within budget

- Provides BD team with inputs on product pricing and marketing budget for new deals

2. Sales Planning and Strategy

- Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for new project

- Assigns sales targets to team

- Tracks the Sales Inventory (through Sales Force, SAP)

- Interacts with customers for sales closure and final negotiations

- Establishes relationship and tie ups with banks for loan disbursement , interest rates and leads

3. Marketing Promotions Planning

- Evaluates and recommends marketing plan for local marketing campaigns e.g print ad/ outdoor displays/ participation in property exhibitions, road shows / online marketing etc

- Drives approval of marketing plans with HO Marketing

- Gives inputs on marketing campaign / MR activity needs (apart from the pre-approved plan) to HO

- Reviews project related content for creatives and drive approval with HO ,

- Ensures availability of creatives on time from HO marketing team

- Monitors the effectiveness of the marketing campaigns

4. Market Research

- Identifies external agencies to conduct market research for a prospective deal, assess market potential

- Reviews survey methodology

Coordinates with external MR agency to conduct :

- macro level market research, SWOT analysis, prevailing prices, competition projects

- micro level research covering consumer study, consumer profiling , focus group discussions

- Validates research reports given by BD and provides regional inputs

5. Product Development - Recommends product design and product mix (number of bedrooms, balcony, facilities requirements etc.) at design stage

6. Channel Partner Network / corporate sales set up and management

- Defines process and guidelines for creation and management of channel partner / corporate sales

- Shortlists potential channel partner according to company criteria

- Communicates company terms and conditions

- Monitors channel partners for lead generation and conversion

- Supports Channel Partners for post sales customer service

7. Lead Generation

- Plans with team members to generate and manage leads

- Monitors lead assignment, categorization and lead management as per guidelines

- Ensures updation of leads database on Google docs