Neutrinos - Digital Marketing Specialist (5-7 yrs)

Who We Are:

Neutrinos is a technology company that automates business processes for insurance enterprises.

The Neutrinos AI-infused intelligent automation platform includes everything needed to design, automate, and optimize complex processes end to end.

Our holistic insurance expertise, intelligent automation platform, and pre-built accelerators help leading insurers accelerate their enterprise reinvention across underwriting, claims, and distribution-resulting in faster growth and superior omni-channel experiences.

To learn more, visit www.neutrinos.com.

Role Overview:

- We are looking for an experienced Digital Marketing Lead to take ownership of and drive Neutrinos' digital marketing strategy across multiple pillars.

- This role will dynamically switch between functioning as an individual contributor, leading an internal team, and collaborating with external agencies.

- You will own, execute, and grow Neutrinos' digital marketing efforts globally across search optimization, performance marketing, website management, digital reputation, and CRM management, among other essential areas.

Key Responsibilities:

- Website Management: Own and grow Neutrinos' website as a central digital asset, optimizing for user engagement and brand alignment.

- Performance Marketing: Drive impactful performance marketing campaigns that maximize brand visibility and lead generation within budget constraints.

- Search Engine Optimization (SEO): Develop and execute SEO strategies to increase organic search rankings and web traffic.

- Tracking and Reporting: Lead digital performance tracking and reporting, using data to refine and demonstrate marketing impact.

- Content Syndication and Digital Partnerships: Manage content syndication and establish digital partnerships that elevate Neutrinos' online presence.

- Social Media and YouTube Management: Grow the LinkedIn follower base and YouTube engagement to build brand relevance and visibility.

- Inbound Workflow Management: Optimize inbound workflows for lead capture, nurturing, and seamless conversion to sales.

- CRM Management: Oversee and refine CRM processes within HubSpot, ensuring data accuracy and visibility for strategic marketing decisions.

Expected Qualifications:

- 5-7 years of hands-on experience in Digital Marketing, preferably in a fast-growing B2B startup environment.

- Proven track record in executing and scaling digital marketing programs.

- Proficiency in Google Analytics, LinkedIn Ad Platform, and HubSpot.

- Exposure to Craft CMS is a plus.

- Experience working in cross-functional teams and with diverse, culturally global teams.

- Ability to adapt and switch between individual contributions, team leadership, and collaboration with external agencies.

Interview Process:.

Round 1: Head of Growth Marketing - Initial screening and experience assessment.

Round 2: Chief Marketing Officer - Strategic alignment.

Round 3: Project Assignment to Marketing Leadership - Demonstrate problem-solving and digital expertise.

Round 4: CEO - Cultural and vision alignment.

Compensation and Benefits.

Reporting to: Head of Growth Marketing.

Perks & Benefits:.

Work-from-Home Policy: 4 days per month.

Location: Bengaluru, India.

Insurance Coverage: Comprehensive health insurance for you and your family.

Parental Leave: Paid paternity and maternity leave.

Cultural Exposure: Collaborate with diverse, global teams and expand your professional horizons.

Professional Growth: Work in an almost flat structure and learn from leaders across multiple disciplines.

Additional Benefits: Flexible working hours, employee wellness programs, learning and development opportunities, and a dynamic, innovation-driven work environment.