Develop and execute social media strategies to increase brand visibility, reach, and engagement on platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Create, curate, and schedule compelling and relevant content across social media channels to drive user engagement, website traffic, and conversions.
Monitor social media trends, topics, and conversations related to the tech industry and adapt content strategies accordingly.
Collaborate with cross-functional teams to align social media efforts with overall marketing and communication strategies.
Engage with our online community, respond to comments, messages, and inquiries in a timely and professional manner.
Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance monitoring.
Analyze social media data and metrics to track campaign performance, identify trends, and provide actionable insights for continuous improvement.
Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure our strategies remain innovative and effective.
Collaborate with design teams to create visually appealing and engaging social media assets, such as images, videos, and info graphics.
Monitor competitor activity and industry trends to identify opportunities and recommend strategies for differentiation and growth.
Stay informed about industry regulations and best practices to ensure compliance and protect the organizations reputation on social media platforms.
Required Qualification:
Bachelors degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Marketer or similar role in the tech industry for 2 to 3 years.
Deep understanding of social media platforms, algorithms, and best practices.
Proficiency in social media management and analytics tools, such as Hootsuite, Sprout Social, Buffer, Google Analytics, and social media listening tools.
Excellent written and verbal communication skills with the ability to craft compelling content tailored to different platforms and target audiences.
Strong creative thinking and problem-solving abilities.
Data-driven mindset with the ability to analyze social media metrics and derive actionable insights.
Familiarity with social media advertising platforms and experience in managing paid campaigns.
Knowledge of SEO principles and their application in social media content.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Strong attention to detail and organizational skills.
Positive attitude, flexibility, and willingness to adapt to changing priorities.