Inbound Marketing Executive

We are looking for an Inbound Marketer with 3-4 years of experience in content writing, content management, and inbound marketing strategies. The ideal candidate will excel in creating and managing impactful content, driving engagement through webinars and social media, and optimizing inbound funnels using both traditional and AI-powered tools. Proficiency in HubSpot, AI tools, and generating actionable reports is essential. If youre passionate about content repurposing, storytelling, and blending AI innovation with marketing expertise, we want you on our team!

Key Responsibilities

Content Creation & Management: Write, edit, and manage compelling B2B content briefs, including blogs, whitepapers, case studies, eBooks, and landing pages tailored to IT services audiences.

Content Repurposing: Transform existing content into various formats (e.g., infographics, social posts, video scripts) to maximize reach and engagement.

Webinar Execution: Align with internal stakeholders on end-to-end execution of webinars from guest sourcing to post-webinar follow-ups. Repurpose webinar content into video clips, blog posts, LinkedIn snippets, and whitepapers. Identify event sponsorship & partnership opportunities for better reach

Paid Ads: Design, launch, and optimize paid advertising campaigns (e.g., Google Ads, LinkedIn Ads, Twitter Ads) to drive traffic, generate leads, and boost brand visibility. Brainstorm Landing Page, Creatives, Lead Magnets. Coordinate with internal stakeholders. S hould be able to ideate different ad angles, hooks, and formats.

Social Media Marketing: Develop and execute social media strategies to amplify content, engage prospects, and build brand awareness across platforms like LinkedIn, Twitter, etc.

HubSpot Expertise: Leverage HubSpot to manage campaigns, track performance, automate workflows, and maintain CRM hygiene. Design and optimize inbound marketing funnels to attract, convert, and nurture leads through targeted campaigns and workflows.

Reporting & Analytics: Generate detailed reports on campaign performance, lead generation, and content ROI using HubSpot and other tools; provide actionable insights to refine strategies.

AI Integration: Experiment with and implement AI tools to improve content creation, audience targeting, and marketing automation processes.

Market Research: Conduct in-depth market research to identify industry trends, competitor strategies, and customer pain points, informing content development, campaign targeting, and business strategy.

Collaboration: Work closely with the marketing, sales, and design teams to align content with business goals and brand messaging.

Required Skills & Qualifications

Experience: 3-4 years of proven experience in inbound marketing, content writing, and content management, preferably in a B2B or IT services environment.Content Expertise: Strong writing, editing, and storytelling skills with a portfolio showcasing B2B content (blogs, whitepapers, etc.).Technical Proficiency: Hands-on experience with HubSpot (campaign management, workflows, reporting) and familiarity with other tools like Google Analytics, Canva, or similar platforms.Webinar & Social Media: Demonstrated success in managing webinars and driving engagement on social media platforms (especially LinkedIn).Content Repurposing: Creative ability to repurpose content into multiple formats, enhanced by AI-driven suggestions and automation.Inbound Marketing Knowledge: Deep understanding of inbound funnels, lead nurturing, and content marketing strategies.Analytical Mindset: Ability to analyze data, generate reports, and use insights to optimize campaigns.Communication: Excellent verbal and written communication skills with a knack for simplifying complex IT concepts for diverse audiences.Education: Bachelors degree in Marketing, Communications, Journalism, or a related field (preferred but not mandatory).