Digital Marketing Executive

Job Summary

• As a Digital Marketer at MY SOLAR, you will plan, execute, and manage digital campaigns to enhance brand visibility, drive website traffic, and generate quality leads.
• You will be responsible for managing SEO, social media, email marketing, and paid ads to achieve marketing goals.
• Your role will also involve analyzing campaign performance and optimizing strategies for improved results.

Relevant Industry Experience

• 1+ years of experience in digital marketing, SEO, social media management, and content marketing, preferably in renewable energy, solar, or electrical sectors.

Educational Qualifications

Qualification

• Bachelors Degree in Marketing, Business Administration, or related fields
• Certification in Digital Marketing (Google, HubSpot, etc.)
• Proficiency in SEO, Google Analytics, and social media platforms.

Key Responsibilities

1. Campaign Management:

2. Plan and execute digital marketing campaigns, including SEO, PPC, email, and social media.

3. Performance Analysis:

4.Analyze web traffic and campaign performance using tools like Google Analytics.

5. Content Development:

6. Create engaging content for social media, blogs, and email campaigns.

7. Website Optimization:

8. Optimize website content and landing pages for search engines and conversions.

9. Social Media Management:

11. Monitor and manage the company's social media presence and increase engagement.

11. Collaboration:

12. Work with design and content teams to ensure brand consistency across platforms.

13. SEO and Keyword Research:

14. Implement SEO strategies to improve organic search rankings.

15. Ad Campaigns:

16. Manage online advertising campaigns on platforms like Google Ads and Facebook Ads.

17. Trend Analysis:

18. Stay updated on digital marketing trends and recommend innovative strategies.

19. Lead Generation:

20. Focus on generating quality leads through digital channels.

Key Skills

• Strong communication and content creation abilities.
• Analytical skills for measuring and optimizing campaign performance.
• Proficiency in SEO and SEM tools like Google Ads and Analytics.
• Social media management expertise for platforms like Facebook, LinkedIn, and Instagram.
• Time management skills for handling multiple projects efficiently.
• Creative problem-solving and adaptability to industry trends.

Must-Have and Nice-to-Have Skills

Must-Have Skills

• Expertise in SEO, SEM, and digital advertising
• Proficiency in analytics tools like Google Analytics
• Social media management skills

Nice-to-Have Skills

• Basic knowledge of graphic design tools
• Familiarity with email automation tools
• Experience with influencer marketing

Key Result Areas (KRAs)

KRA / Description

• Campaign Performance - Achieve high click-through and conversion rates.
• SEO Ranking - Improve organic search rankings for targeted keywords.
• Lead Generation - Increase the number of qualified leads.
• Website Traffic - Drive consistent growth in website visitors.
• Social Media Engagement -Boost engagement levels across all social platforms.

Key Responsibility Indicators (KRIs)

KRI / Measurement Criteria

• SEO Ranking Improvement - Higher rankings for key search terms.
• Social Media Growth - Increase in followers, likes, and shares.
• Conversion Rate - Percentage of leads converted from campaigns.
• Website Traffic - Increase in unique visitors and page views.
• ROI on Marketing Spend - Improvement in the return on digital marketing investments.

KPIs and Performance Metrics

KPI / Target

• Website Traffic Growth - Achieve a 20% monthly increase in unique visitors.
• Lead Generation - Generate at least 50 qualified leads per month.
• Social Media Engagement - Achieve a 15% increase in engagement rates.
• Campaign ROI - Improve ROI by 10% each quarter.

Dos and Donts

DOs

• Optimize campaigns for maximum performance.
• Keep up with the latest marketing trends.
• Analyze data regularly to improve strategy.
• Ensure content aligns with brand guidelines.

DONTs

• Dont use low-quality or misleading content.
• Avoid ignoring social media interactions.
• Dont waste budget on underperforming ads.
• Avoid using unprofessional content or visuals.

Tools and Software

• SEO Tools: Google Ads, Google Analytics, SEMrush, Moz.
• Social Media Management: Hootsuite, Buffer, or similar tools.
• Content Management: WordPress, Canva, or Photoshop.

Reports Preparation and Management

Report / Frequency/ Details

• Digital Campaign Performance - Weekly - Tracks CTR, conversions, and impressions.
• Social Media Engagement - Weekly - Engagement rates across social platforms.
• SEO and Keyword Ranking - Monthly - Tracks rankings and organic traffic growth.
• Website Traffic Analysis - Monthly - Insights on user behavior and page views.
• PPC and Ads Performance - Quarterly - Measures ROI and performance of paid campaigns.

Database Management

Database / Purpose

• Website Analytics - Track user activity and campaign effectiveness.
• Social Media Metrics - Maintain engagement and growth statistics.
• Lead Data - Manage leads generated from campaigns in a CRM.

Communication Channels

• Internal: Collaborate with the marketing, design, and content teams for cohesive campaigns.
• External: Engage with audiences on social platforms and liaise with ad platforms for campaign management.

Benefits

• Week Off: Sunday
• Leave Benefits: CL, PL, SL, and Festival Holidays.
• Skill Training: Access to training programs to improve digital marketing skills.
• Recognition Program: Rewards for outstanding campaign performance.
• Work-Life Balance: Supportive environment for personal and professional growth.