Digital Marketing Specialist

Roles and Responsibilities

• Develop and execute digital marketing strategies across various platforms, including social media optimization (SMO), funnel creation, pay-per-click advertising (PPC), and performance marketing.
  
• Create engaging content for various formats such as blog posts, articles, product descriptions, email campaigns, and website copy to drive user engagement and conversion.
  
• Analyze campaign performance using analytics tools like Google Analytics to optimize ad spend and improve ROI.
  
• Collaborate with cross-functional teams to integrate digital marketing efforts with other departments like sales, customer service, and product development.
  
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve skills and knowledge.
  

Desired Candidate Profile

• 1-4 years of experience in digital marketing field.
  
• Proficiency in creating high-quality written content for various formats.
  
• Experience with paid advertising platforms like Google AdWords or Facebook Ads Manager; ability to analyze campaign performance data.
• Experience in Social Media Marketing,Organic Content