E-Commerce Manager

Key Responsibilities:

Client Communication:

• Act as the primary point of contact for clients regarding their Amazon PPC campaigns.
• Regularly update clients on campaign performance, optimizations, and strategy adjustments.
• Provide insights and recommendations to clients to improve their Amazon advertising outcomes.
• Increasing Sellers:
• Develop strategies to attract and onboard new sellers to the platform.
• Work with sellers to optimize their product listings and advertising strategies for maximum visibility and sales.
• Educate sellers on best practices for Amazon PPC and overall marketplace success.

Campaign Management:

• Develop, implement, and manage PPC campaigns on Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brand Video.
• Conduct keyword research and selection for campaigns to ensure optimal targeting and performance.
• Monitor and adjust bids, budgets, and other campaign settings to meet client goals.

Optimization:

• Continuously analyze campaign performance and make data-driven decisions to optimize keywords, bids, ad copy, and landing pages.
• Implement A/B testing strategies to improve ad performance and conversion rates.
• Utilize tools and platforms to streamline and enhance campaign management and reporting.

Performance Monitoring:

• Track and report on key performance indicators (KPIs) such as ACOS (Advertising Cost of Sales), TACoS (Total Advertising Cost of Sales), profit margins, and overall ad spend.
• Monitor keyword rankings, daily trends, and competitor activity to maintain a competitive edge.
• Identify opportunities for growth and scaling successful campaigns.

Collaboration:

• Work with other internal teams, including the DSP team, to ensure cohesive and integrated advertising strategies.
• Stay updated with the latest Amazon Advertising updates, policies, and best practices.
• Share knowledge and insights with team members to foster a culture of continuous improvement.

Qualifications:

• Proven experience in managing Amazon PPC campaigns, with a strong track record of delivering results.
• In-depth understanding of Amazons advertising platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brand Video.
• Proficiency in using Amazon advertising tools and analytics platforms.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
• Excellent communication and client management skills.
• Experience in increasing seller presence and optimizing seller strategies on Amazon.
• Ability to work independently and manage multiple client accounts simultaneously.
• Certifications in Amazon Advertising or related fields.