Associate/Senior Associate - Marketing

Job Description and Duties

Sr. Associate/Associate- Marketing, NIPL

Role Contour: Drive holistic marketing, positioning and branding efforts of NIPL in alignment with the brand promise and vision focusing on all the stakeholders to enable internationalization of products and offerings

Job Responsibilities:

• Experience in conceptualisation, designing and repurposing of campaign assets (online, offline, instore marketing material, HTML/rich media emails)
• Work on wide range of projects and media, using various software programs to visualise and develop innovative graphic designs and videos that meet business goals and are aligned as per brand guidelines.
• Update and maintain internal databases for marketing assets and collaterals.
• Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communications, newsletters, and marketing materials.
• Design & Implement ATL and BTL, Online Media and digital media campaign as per NIPL's business needs.
• Explore opportunities and avenues for new marketing initiatives and focused campaigns through market assessment and continuously scanning for new developments/ market trends in the regions with potential business opportunity.
• Support business development team on marketing related projects/initiatives.
• Plan and execute marketing campaigns and communications to enhance product branding, positioning and build client relationships in relevant geographies.
• Ideate and create marketing collaterals for events, to build product awareness and sustain NIPL brand.
• Collaborate with the operations and product development teams to identify and proactively address requirements and queries of the partners and other relevant entities.
• Work with agency to ensure creation of contextual and relevant content for target audience.
• Engage and consult the leaders across channels for synergized efforts on driving the transformation and acceptance of NIPL offerings and services as an international brand.

Skills & Qualifications:

• 3-6 years of work experience in Marketing.
• Exceptional creativity and innovative design skills
• MBA from a reputed college
• Adobe Creative Suite, CSS, Illustrator, Photoshop, After Effects
• Proven experience in Campaigns management, stakeholder management.
• Good knowledge of Payments domain, Payments Technology, Products, Operations, Risk & Other related functions.
• Top notch verbal & written communication skills.