Social Media Executive

About the Role:

We are seeking a talented and experienced Social Media Executive to join our dynamic team. The ideal candidate will have a deep understanding of international social media platforms and a proven track record of driving organic growth. This role involves managing multiple social media accounts, creating engaging content, and executing effective social media strategies.

Key Responsibilities:

• Social Media Strategy:
• Develop and implement comprehensive social media strategies aligned with overall business objectives.
• Identify target audiences and tailor content to resonate with international demographics.
• Monitor industry trends and competitor activities to stay ahead of the curve.
• Content Creation and Curation:
• Create high-quality, engaging content, including text, images, and videos.
• Curate relevant content from other sources to share with the audience.
• Ensure content aligns with brand voice and messaging.
• Community Management:
• Actively engage with the audience through comments, messages, and social media groups.
• Build and maintain a strong online community.
• Respond promptly to inquiries and feedback.
• Social Media Analytics:
• Track and analyze key metrics to measure campaign performance.
• Use insights to optimize strategies and improve ROI.
• Generate regular reports on social media performance.
• Paid Social Media Advertising:
• Manage paid social media campaigns to drive traffic and conversions.
• Optimize ad targeting and bidding strategies.
• Measure and analyze the performance of paid campaigns.

Qualifications:

• Proven experience in managing international social media accounts.
• Strong understanding of social media platforms like Facebook, Instagram, Twitter and LinkedIn.
• Excellent content creation and writing skills.
• Minimum 2-3 years of Experience required.
• Strong analytical skills to track and measure campaign performance.
• Ability to work independently and as part of a team.
• Strong communication and interpersonal skills.
• Experience in a digital marketing agency is preferred.