Product Management Executive

Roles & Responsibilities

• Articulate market trends, demand drivers, customer needs, industry trends, and competitive landscape in order to translate this information into product line plans.
• Conduct market segmentation exercises to develop segment-specific strategies that beat the competition.
• Identify the product gap, work with R&D and Operations in the development of new products to meet current and future requirements.
• Manage the product life cycle from concept, to design, sample production, testing, forecast, cost, mass production, promotion, support, and finally product end of life.
• Deliver the operating plan: the achievement of growth objectives including market share, revenue, profit and return on investment for all the channels/categories of business.
• Determine product pricing by analyzing market research data, review production and sales costs, anticipate volume, costing special and customized orders.
• Enable sales to promote product line via training and the development of collateral materials that help articulate the value proposition.