NSP - Digital Marketing Expert (3-5 yrs)

Job location: Bengaluru

Exp required: 3-5 years

Work form office

About NSP:

NSP-CMMI Level 3 company is a leading expert in digitalization and sustainability, with a global presence in the US, Europe, and the Asia Pacific. We specialize in providing innovative Product Engineering services and solutions that leverage cutting-edge technologies such as:

- Energy Efficiency

- Internet of Things (IoT)

- Sustainability

- Biometrics

- Artificial Intelligence (AI)

- Cloud Computing

- Cybersecurity

- Our expertise helps clients harness the power of these technologies to drive business growth, reduce environmental impact, and improve operational efficiency.

- Key Achievements of NSPSuccessfully delivered over 68 projects across various industries, including energy, Chemical, Security and finance.

- Achieved a 98% client retention rate, demonstrating our commitment to delivering high quality services.

- Developed and implemented innovative solutions that have reduced energy consumption by 30% and carbon emissions by 25%.

- Established a global presence with offices in the US, Europe, and Asia Pacific, serving clients across 7+ countries.

- Built a team of 120+ experts with expertise in digitalization, sustainability, and product engineering.

- Received Elevate Grand-II from IT BT Department, Karnatakreceive the prestigious ELEVATE Award 2023 as a promising startup for our innovative solution in the field of energy management.

- Wins National MSME Awards 2024 for Excellence in Product Innovation (MSE).

Role Summary:

- As a digital marketing expert you will be responsible for developing and executing online strategies to promote products or services which involves creating engaging content, managing social media presence, optimizing for search engines, running paid advertising campaigns, and utilizing analytics to measure and improve performance.

- As an expert inline with industry trends, collaborates with cross-functional teams, and effectively communicates digital marketing strategies to achieve business objectives.

Essential Responsibilities:

SEO Strategy Development:

- Strong SEO understanding including the ability to understand the content, create on-page, SEO edits.

- Develop and implement effective SEO strategies to increase website visibility and drive organic traffic.

- Conduct thorough keyword research to identify new opportunities and optimize existing content.

- Stay updated on industry trends and search engine algorithm changes to ensure continuous improvement.

Onpage & offpage optimization:

- Optimize website content and structure for search engines, ensuring a positive user experience.

- Execute on-page optimization strategies, including meta tags, header tags, and URL structures.

- Manage off-page optimization activities, including link building and social media engagement.

Content Marketing:

- Collaborate with content creators to ensure that all content is SEO-friendly and aligns with targeted keywords.

- Develop and execute content marketing strategies to enhance organic reach and engagement.

Technical SEO:

- Conduct regular website audits to identify and resolve technical SEO issues.

- Collaborate with the IT team to implement technical SEO improvements and enhancements.

Performance Analysis and Reporting:

- Monitor and analyze website performance using tools such as Google Analytics and SEO software.

Performance marketing, mainly LinkedIn and ABM tools:

- Provide regular reports on key SEO metrics, trends, and insights to the management team.

Competitor Analysis:

- Conduct regular competitor analysis to identify opportunities and threats in the digital landscape.

- Stay informed about industry best practices and emerging trends in digital marketing.

Skill Set Required:

- Familiarity with the SEO concept, strategy.

- Experience with Analutics tools such as google analytics, Semrush etc.

- Responsible for Social media marketing and postings.

- Experience with onpage & offpage optimization.

- Must have good analytical skill.

Soft Skills:

- Good team player.

- Good communication & Interpersonal skills.

- Deliver as per agreed commitments.