LetsShave.com - Manager - Digital Marketing (2-3 yrs)

Job Description:

Digital Marketing Manager

- We are looking for a Digital Marketing Manager to assist in the planning, execution, and optimization of our online marketing efforts.

- The candidate should know about the promotion of products and services through digital channels like Email, SMS, WhatsApp, etc.

- The ideal candidate will have a passion for all things marketing and technology.

- You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.

- You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Responsibilities:

- Make required changes live on the website, such as changes in listings, banners, layouts, links, and promotions.

- Onboard & work with external platforms, agencies, and support partners to ensure the right tooling and optimization of acquisition campaigns.

- Plan & execute Email, SMS & WhatsApp campaigns to segmented databases to increase revenue.

- Analyse weekly, monthly, & quarterly reports of the campaigns to improve performance.

- Conduct website checks for bugs and updates.

- Optimize meta tags at regular intervals to improve browser rankings.

- Push users who have abandoned their carts to convert via WhatsApp or SMS campaigns.

- Update listings on Google Merchants & Tags on Tag Manager as per Ads & pixel requirements.

- Assist in the formulation of strategies to build a lasting digital connection with consumers.

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.

- Be actively involved in SEO efforts (keyword, image optimization, etc.

- Prepare online newsletters and promotional emails and organize their distribution through various channels.

- Provide creative ideas for content marketing and update the website.

- Collaborate with designers to improve the user experience.

- Measure the performance of digital marketing efforts using a variety of web analytics tools.

- Stay updated on online marketing trends and adapt strategies accordingly.

- Maintain partnerships with media agencies and vendors.

Requirements and Skills:

- Proven experience as a Digital Marketing Manager or similar role.

- Excellent understanding of digital marketing concepts and best practices.

- Experience with B2C social media, email campaigns, and SEO/SEM.

- Working knowledge of ad serving tools (DART, Atlas).

- Perfect knowledge of web analytics tools (Google Analytics, NetInsight, WebTrends, etc.

- Skills and experience in creative content writing.

- Analytical mindset and critical thinking.

- Excellent communication and interpersonal skills.

- MBA in Marketing or a relevant field.