Email & WhatsApp Marketing Specialist (1-3 yrs)

About MyOperator

MyOperator is India's leading cloud communications provider, empowering over 10,000 businesses across diverse industries with innovative SaaS solutions. Our offerings include Cloud Call Center, IVR, Toll-free Numbers, Enterprise Mobility, WhatsApp Business Solutions, and Heyo Phone. We are dedicated to delivering excellence through cutting-edge technology and exceptional customer service.

About the Role:

We are looking for a Marketing Automation Specialist with Email and WhatsApp marketing expertise to drive customer engagement and conversions. The ideal candidate should be data-driven, strong with numbers, and capable of analyzing campaign performance to optimize outcomes. While experience in running ads and other campaigns is a plus, the primary focus will be on automation, segmentation, and performance analytics.

Key Responsibilities:

- Develop, execute, and optimize Email & WhatsApp marketing campaigns to drive engagement and conversions.

- Work with automation tools to set up trigger-based campaigns, drip sequences, and audience segmentation.

- Analyze campaign performance metrics (open rates, CTRs, conversions, etc.) and make data-driven decisions.

- Continuously refine messaging, audience targeting, and automation workflows for better engagement.

- Collaborate with the content and design teams to create high-performing marketing assets.

- Maintain compliance with WhatsApp & email marketing guidelines (DND policies, opt-ins, etc.).

- Work with CRM tools to leverage customer data for personalized marketing.

- Support broader marketing initiatives, including ad campaigns and lead nurturing strategies.

Requirements:

- 1-2 years of experience in Email and WhatsApp marketing & automation.

- Proficiency in marketing automation tools (Zoho Campaigns, HubSpot, MoEngage, Clevertap, or similar).

- Strong analytical skills - ability to work with campaign data, spot trends, and optimize results.

- Experience with A/B testing, segmentation, and workflow automation.

- Knowledge of email deliverability best practices and WhatsApp marketing compliance.

- Good understanding of customer behavior and data-driven marketing.

- Experience in running paid ads or managing broader marketing campaigns is a plus but not mandatory.

Why Join Us?

- Work with a dynamic team in a fast-growing SaaS company.

- Opportunity to lead and scale marketing automation efforts.

- Competitive salary and growth opportunities.