Content Lead (3-5 yrs)

About Us:

Heyo & MyOperator are India's largest Conversational platforms, delivering Call + WhatsApp engagement solutions to over 40,000+ businesses. We are trusted by India's most-loved brands, including Astrotalk, Lenskart, and Caratlane, to power customer engagement at scale. We support a hybrid work model, foster an open and collaborative environment, and provide fast-track growth opportunities for high-potential professionals.

Job Overview:

We are seeking a highly creative and strategic Content Lead to drive compelling content and high-impact copywriting across multiple platforms. The ideal candidate has a strong storytelling ability, a deep understanding of customer engagement, AI, and SaaS, and a proven track record in crafting high-conversion marketing campaigns.

Key Responsibilities:

- Develop high-converting copy for marketing campaigns, landing pages, sales collaterals, product messaging, and ad creatives.

- Craft engaging and persuasive content for Meta, Google, WhatsApp, and email campaigns.

Create compelling product pitches, presentations, and marketing materials that enhance brand positioning.

- Understand product offerings, customer personas, and market trends to create targeted messaging.

- Collaborate closely with design, product, and sales teams to ensure brand consistency and impact.

- Optimize content using SEO, AEO (Answer Engine Optimization), and data-driven insights.

Leverage AI-powered content tools to improve productivity and content effectiveness.

- Analyze performance metrics, competitor strategies, and customer engagement trends to refine content strategy.

- Utilize Mixpanel for content performance tracking and data-driven decision-making.

Qualifications & Skills:

- 3-4 years of proven experience in content creation and copywriting.

- Background in SaaS, AI, CPaaS, CX, or conversational platforms preferred.

- Strong storytelling and creative ideation skills with an exceptional copywriting flair.

- Experience in SEO, AEO, and performance marketing strategies.

- Proficiency in Mixpanel for content performance analysis and optimization.

- Proficiency in AI content tools for content generation and optimization.

- Experience in creating high-performing, viral campaigns.

- Ability to collaborate across teams and drive impactful content strategies.

- Strong analytical mindset with a data-driven approach to content performance.

Why Join Us?

- Be part of a fast-growing Conversational AI & SaaS company.

- Hybrid work model with a collaborative and high-growth environment.

- Work on high-impact marketing campaigns that drive brand engagement.

- Competitive salary and career advancement opportunities.