Search Engine Marketing (SEM Manager)

Role Description

1- Plan, execute, and optimize performance-marketing strategies to achieve KPIs and business objectives.
2- Manage and optimize paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
3- Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance.
4- Analyze campaign performance data and metrics to provide actionable insights and recommendations.
5- Collaborate with the content team to align marketing efforts with content strategies and SEM initiatives.
6- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor and report on campaign performance.
7- Manage budgets effectively, ensuring cost-efficient spending and ROI maximization.
8- Work closely with internal stakeholders, including product managers, designers, and developers, to optimize landing pages and user funnels for conversion.