SEO SMM SEM SMO Digital Marketing Manager

Roles and Responsibilities

Create and manage content for promoting courses of the medical college and university website, social media, and other digital platforms. Produce high-quality articles, blog posts, videos, and other content related to the hospital's services and achievements.

Develop digital marketing strategies to promote medical college and university.

Manage social media marketing campaigns across various platforms (Facebook, Twitter, Instagram).

Design and implement effective online branding strategies to increase visibility and engagement.

Collaborate with cross-functional teams to create targeted promotional materials (blog posts, videos, infographics).

Analyze campaign performance using Google Analytics and provide data-driven insights for optimization.

Develop and maintain the hospital & medical college brand identity. Ensure consistent branding across all hospital materials and platforms. Monitor and manage the hospital's reputation and image.

Organize and promote medical college and university events, such as fairs, seminars and workshops etc. Coordinate the online campaigns of events to ensure they run smoothly.

Conduct keyword research to identify target keywords and phrases for optimization

Analyze website data and metrics to identify areas for improvement and inform optimization strategies

Optimize website content, including page titles, meta descriptions, header tags, and image alt tags, to improve search engine visibility

Implement technical SEO best practices, such as site structure and URL optimization, to improve search engine crawlability and indexing

Develop and implement link building strategies to improve the authority and credibility of the websites

Monitor and analyze search engine rankings and traffic to measure the effectiveness of SEO strategies

Collaborate with cross-functional teams, such as content creators and web developers, to ensure a seamless integration of SEO efforts