Blue Tokai Coffee - Manager - Performance Marketing (3-8 yrs)

Manager - Performance Marketing

Areas of responsibility :

- Plan and implement digital marketing strategies across platforms such as Google, SEO, and Meta.

- Partner with cross-functional teams to align digital marketing initiatives with overall business objectives.

- Use analytics tools to monitor, evaluate, and adjust campaign performance based on data insights.

- Stay informed on industry trends, new technologies, and best practices to keep digital marketing strategies innovative.

- Oversee website content management, ensuring it follows SEO best practices and improves user experience.

- Manage digital marketing budgets to optimize spending and maximize return on investment.

- Prepare regular reports on key performance indicators and provide actionable insights.

- Work closely with the creative team to develop compelling ad content that resonates with target audiences.

- Monitor competitor activity and market trends to identify opportunities and make informed campaign adjustments.

- Develop retargeting strategies to re-engage potential customers who have interacted with the brand but not converted.

- Continuously refine audience targeting and segmentation to enhance the effectiveness of paid media efforts.

- Plan and implement digital marketing strategies across platforms such as Google, SEO, and Meta.

- Partner with cross-functional teams to align digital marketing initiatives with overall business objectives.

- Use analytics tools to monitor, evaluate, and adjust campaign performance based on data insights.

- Stay informed on industry trends, new technologies, and best practices to keep digital marketing strategies innovative.

- Oversee website content management, ensuring it follows SEO best practices and improves user experience.

- Manage digital marketing budgets to optimize spending and maximize return on investment.

- Prepare regular reports on key performance indicators and provide actionable insights.

- Work closely with the creative team to develop compelling ad content that resonates with target audiences.

- Monitor competitor activity and market trends to identify opportunities and make informed campaign adjustments.

- Develop retargeting strategies to re-engage potential customers who have interacted with the brand but not converted.

- Continuously refine audience targeting and segmentation to enhance the effectiveness of paid media efforts.