Blue Tokai Coffee - Brand Marketing Role - Cafe & Bakery (3-9 yrs)

About Us:

At Blue Tokai Coffee Roasters, we are passionate about bringing freshly roasted, ethically sourced, and expertly brewed coffee to communities across India. We believe in creating memorable coffee experiences, whether at our cafs, through our online platform, or by collaborating with like-minded partners. As we continue to grow, we are seeking a dynamic digital marketer to lead and elevate our brand website, app & loyalty program.

Role Overview:

We are looking for an experienced Brand Manager - Cafe & Bakery to lead the marketing efforts for our Blue Tokai cafes. This individual will play a pivotal role in shaping customer experiences and driving business growth through strategic and creative brand marketing initiatives.

Key Responsibilities

- Cafe- Marketing & Coffee Marketing: Develop and implement strategic marketing plans to drive footfall to our cafes and grow our online and offline coffee sales.

- Consumer Insights: Leverage data and market research to understand customer preferences and trends, using insights to shape product development, campaigns, and overall brand strategy.

- Events & Partnerships: Spearhead brand activations, events, and partnerships with industry and likeminded collaborators to increase brand visibility and engagement.

- Public Relations (PR): Lead the PR strategy to foster positive media coverage, enhance brand reputation, and manage relationships with external agencies and media outlets.

- Community Engagement: Cultivate relationships within the coffee community and beyond, creating initiatives to deepen customer loyalty and engagement.

- Product Innovation: Collaborate with the product and innovation teams to develop and launch new offerings that meet customer demands and maintain Blue Tokai's leadership in the market.

- Activation: Develop and manage marketing campaigns and activations that inspire customer interaction and loyalty, across channels.

- Social Media: Oversee the social media strategy, ensuring that content is aligned with brand values, sparks meaningful conversations, and drives engagement.

- Cross-Functional Collaboration: Work closely with teams across operations, sales, product, and customer experience to ensure that marketing strategies align with broader business objectives.

- Budgeting & ROI: Manage marketing budgets effectively while tracking and measuring the success of campaigns, ensuring ROI aligns with company goals.