Role Overview: The Manager CRM Sales will play a critical role in leading the CRM and Sales teams to ensure seamless customer relationship management, effective revenue collection, and successful sales closures. The individual will focus on building long-term client relationships, driving collections, and supporting the sales team in closing deals at the final stage. Maturity, strong leadership skills, and a customer-centric approach are essential for this role.
Key Responsibilities:
CRM and Collection Focus: Lead the CRM team to manage customer relationships, ensuring a superior post-sale experience. Develop strategies for timely revenue collection, follow-ups, and handling escalations related to payments. Regularly track and monitor payment schedules, receivables, and outstanding amounts, ensuring adherence to timelines. Maintain accurate records of client interactions, payments, and documentation in CRM systems. Handle customer grievances tactfully and provide prompt resolutions while maintaining a professional relationship.
Sales Management: Collaborate with the sales team to provide guidance and support during the final stage of negotiations. Personally sit with prospective clients to understand their needs, address concerns, and close deals effectively. Develop and implement strategies to meet and exceed sales targets. Coordinate with the marketing team for effective lead generation and conversion initiatives. Analyze sales data and provide insights for process improvements.
Team Leadership: Lead and mentor both CRM and Sales teams, ensuring alignment with company goals and vision. Foster collaboration between sales and CRM teams for seamless operations and customer satisfaction. Conduct regular team meetings to review performance, address challenges, and ensure accountability.
Reporting and Analytics: Prepare and present periodic reports on CRM activities, collections, and sales performance to the senior management. Analyze trends in customer behavior, payment delays, and sales processes to recommend improvements. Monitor and optimize the use of CRM tools and technologies for better efficiency.
Policy Adherence: Ensure compliance with company policies, Performance Targets, especially those related to customer relationship management, collections, and sales practices. Provide feedback to management for policy enhancements based on market and client interactions.
Key Skills and Competencies:
Proven experience in CRM and Sales roles within the real estate industry.
Strong expertise in revenue collection and client relationship management.
Excellent negotiation and closing skills.
Ability to manage and motivate teams while handling multiple priorities.
Exceptional communication, interpersonal, and problem-solving skills.
Analytical mindset with proficiency in CRM software and MS Office tools.
Maturity and emotional intelligence to handle high-stake client interactions and team dynamics.
Qualifications:
Bachelor s degree in Business Administration, Marketing, or a related field (MBA preferred).
Minimum of 7+ years of experience in real estate CRM, sales, or similar roles, with at least 3 years in a leadership position.