Digital Marketing Analytics Manager

We are hiring Digital Marketing Analytics Manager for Online Business Team

Responsibilities:

• Providing insights on marketing campaign performance and return on investment.
• Developing and maintaining data and reporting processes.
• Overseeing market research studies to understand customer behaviour.
• Providing guidance on measurement and goals for Digital as well as other teams across the organization
• Creating and monitoring reporting dashboards
• Provide data insights ranging from click attribution to media mix modeling to optimize marketing campaigns on various channels
• Partner closely with Data Analytics team to develop models for use in forecasting, media targeting, attribution, and measuring lifetime customer value
• Understanding of web and analytics/tracking technologies specifically Google Analytics, Tealium and Optimizely are a plus.
• Developing and maintaining client databases
• Collaborating with other teams to implement new systems and tracking
• Analyzing data and presenting trends, insights and strategic recommendations
• Understands how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type.

Qualifications

• Should have a degree in computer science or data engineering & Digital Marketing
• Minimum 3 years of experience in Digital Analytics.
• Should be comfortable with the processes behind data mining, modeling and management, as well as strategic planning
• Advanced Excel skills like the ability to use pivot tables and Vlookups — and experience with data visualization tools like Domo and Tableau.
• Candidates with polished soft skills, including strong communication, presentation and leadership abilities with stellar critical thinking and management skills.
• Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
• To be able to develop and foster professional relationships both within their teams and across the entire company
• Should be able to step up to motivate and train their teams on new technologies to improve productivity and long-term cost savings.
• Candidate who can help us leverage tech solutions available both now and in the future