Social Media Executive

As a Social Media Executive, your primary responsibility will be to enhance brand awareness, engage with the target audience, and drive traffic to the company's digital platforms. You will work closely with the marketing team to create compelling content and manage social media campaigns across various platforms.

Responsibilities:

Develop and manage social media platforms to create comprehensive social media strategies aligned with the company's marketing goals and target audience.

Content creation and management generate engaging and creative content, including text, image, and video, for various social media platforms.

Maintain a content calendar to ensure consistent posting and monitor the performance of content to optimize engagement.

Plan, execute, and monitor social media campaigns to drive brand awareness, lead generation, and customer engagement. Analyze campaign results and provide insights for future improvements.

Monitor social media platforms for customer inquiries, comments, and feedback. Respond to queries promptly and provide appropriate solutions. Foster positive relationships with customers and manage online reputation.

Monitor social media conversations and trends relevant to the industry and the brand. Analyze data and metrics to measure the effectiveness of social media initiatives and generate reports to present key findings.

Bachelor's degree in marketing, communications, or a related field.

Experience of 3+ Years in managing social media platforms and campaigns for brands.

Strong understanding of social media platforms, tools, and best practices.

Excellent written and verbal communication skills.

Proficiency in using social media management and analytics tools.

Creative thinking and ability to generate engaging content.

Strong analytical skills and data-driven mindset.

Ability to work independently and manage multiple projects simultaneously.

Up-to-date knowledge of industry trends and developments.

Familiarity with graphic design tools like Canva and basic photo/video editing skills will be preferred.