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Mondelez International

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4.3

based on 966 Reviews

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44 Mondelez International Jobs

Consumer Insights Manager

11-18 years

Mumbai

1 vacancy

Consumer Insights Manager

Mondelez International

posted 3mon ago

Job Description

The role of the Manager, Chocolate Insights serves to influence top-tier financial business results through delivering inspirational category consumer insights, managing all the category research requirements and enhance the strategic insights capabilities in the category team
Business Impact
  • Demonstrate candor and courage in delivering compelling and actionable business recommendations to enable consumer-centric decisions that deliver superior business results.
  • Proactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.
  • Drive brand equity through strong collaboration with Marketing to ensure strong consumers value equation.
  • Drive the identification and application of consumer understanding into the development of strong Mondelez Marketing Strategies (IMC) and help quantify the Strategic Value Consumer
  • Develop Mondelez s capability for integrating and synthesizing market and consumer data and results of concept product testing to estimate the size of a new product launch
  • Champion development and application of tools and techniques to drive the forecasting of the size of a new product launch and validate ideas
  • Effectively collaborate with Category team, to ensure accurate forecasting of the volume / revenue of a new product launch
Strategic Planning for Research
  • Demonstrate a clear understanding of Mondelez s business model, corporate / category strategies, business objectives and analytic priorities
  • Proactively identify strategic issues and knowledge gaps within the category and generate hypotheses for validation.
  • Accountable for managing and delivering a solid Category Insights plan within the budget, time and resource constraints, aligned with the business priorities for analytic priorities.
  • Recommend best practices to Category India CI team to facilitate the integration of country CI Analytic plans
Powerful Insights
  • Category : Proactively provide objective counsel to the relevant Category team on the effectiveness of category strategies and execution of plans.
  • Consumer : Drive holistic consumer insights and understanding to leverage business planning and decision making through quantitative analysis (e.g. segmentation, regression, sizing estimation).
  • Customer : Partner with the shopper insights team to build the relevance and quality of shopper and retail insights
  • Competition : Help Mondelez Marketing team on insight identification and developing consumer intuition through analysis of syndicated data
Organizational Excellence
  • Collaborate with India Category CI Lead and various category CI team to facilitate teamwork, confidence, common purpose, and empowerment amongst the team members
  • Provide constructive and effective feedback on Strengths and Development Opportunities through formal and informal feedback
  • Actively participate in the development of effective training, and facilitate delivery of training material
Supplier selection and management
  • On going manage the supplier relationship for retail data purchases, ensuring service and added value is delivered consistently
  • Guide long term relationships by actively participating in the evaluations, negotiations and training of suppliers.
  • Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables
  • Providing checks and balances - facilitate reviews and evaluation (pre/post)
Mastering Research Tools and Techniques
  • Ensure optimal research solutions are developed and utilized through qualitative, quantitative, syndicated and digital research tools
  • Drive data quality and return on investment and full utilisation of syndicated and continuous data
  • Drive a culture of post evaluation through appropriate tools which monitor the changes in consumption, market share and categories in the market
Experience
  • 9-12 of experience in the CPG/FMCG industry and/or research agencies such as Nielsen or Kantar
  • Ideally experience in Both Industry (CPG FMCG) & Research agencies Nielsen or Kantar
  • We re seeking someone with a strong background in quantitative research techniques, and working knowledge of qualitative techniques.
  • Experience in Nielsen retail data and Kantar Household Panel data. will be preferred.
  • Proven track record in an insights role within a client organization (manufacturing or service industry)
Stakeholder Management
  • Brand Managers, Category Managers, Senior Directors, Sr Marketing Managers, Marketing Leadership Team, Category Planning & Activation Team.
  • Presentation to CMO (Marketing Leadership Team) or Country President
  • Engaging with Consumer Science or RDQ Senior Group Leaders for Chocolate.
Soft skills :
  • Strong presentation Skills
  • Conflict resolution
  • Multi-tasking

Employment Type: Full Time, Permanent

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What people at Mondelez International are saying

Consumer Insights Manager salary at Mondelez International

reported by 3 employees with 14-15 years exp.
₹45 L/yr - ₹49.8 L/yr
133% more than the average Consumer Insights Manager Salary in India
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What Mondelez International employees are saying about work life

based on 966 employees
71%
56%
47%
99%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Mondelez International Benefits

Health Insurance
Job Training
Soft Skill Training
Free Transport
Cafeteria
Team Outings +6 more
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