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Mondelez International

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4.2

based on 1k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mid-Sized Company - 2024

Top Rated FMCG Company - 2024

47 Mondelez International Jobs

Global Marketing Analytics & MMM Manager

Mondel z International

4.2

based on 1k Reviews

1-2 years

Mumbai

1 vacancy

Global Marketing Analytics & MMM Manager

Mondelez International

posted 10d ago

Job Role Insights

Flexible timing

Key skills for the job

Data Analytics Automation Testing Clinical Data Management Packaging Change Management Media Planning

+ 3 more

Job Description

Role Summary

The Manager, MMM Analytics will play a critical role in the Global Center of Excellence (CoE) , driving Marketing Mix Modeling (MMM) innovation, automation, and efficiency. This role is responsible for global consolidation of MMM results , building data pipelines , enhancing reporting automation , and influencing local Business Units (BUs) on media and marketing effectiveness.
The ideal candidate will have strong analytical skills, leadership capabilities , and executive presence to engage with senior stakeholders across geographies. While not required to perform data science, the candidate must understand modelling principles to evaluate vendors and ensure the integrity of measurement methodologies.
Prior experience in Consumer Packaged Goods (CPG) is highly preferred , along with a strong academic background in Engineering, Economics, Statistics, or Mathematics .

Key Responsibilities

1. Global MMM Strategy & Transformation

Investigate, plan and execute a new operating model for MMM delivery that will bring economies of scale, simulation capabilities and a more holistic view of business performance.
Define key stakeholders impact, risks and opportunities , and execute a robust communication plan to drive organizational change.
Develop new processes and ways of working.
Partner with local BUs to influence decision-making and ensure alignment with global measurement standards.

2. Leadership & Stakeholder Influence

Act as a strategic thought partner to regional marketing and insights teams, translating MMM insights into actionable business recommendations .
Engage with senior stakeholders, presenting insights with clarity, confidence, and executive presence .
Provide guidance and training to local teams on MMM best practices, data-driven media planning, and investment optimization .
Drive change management initiatives to ensure the adoption of data-driven decision-making across BUs.

3. Media Performance & ROI Optimization

Consolidate local Media ROI results into a Global Report.
Derive insights on Brands performance , Saturation curves and opportunities to redirect investment.
Support defining Media ROI targets for short/longer term.
Set and communicate overall MMM objectives, timing, deliverables through SLAs.

4. MMM Center of Excellence & Knowledge Sharing

Serve as an internal expert on MMM, educating and upskilling local teams on the latest methodologies and trends.
Regularly update global stakeholders on industry best practices, media landscape shifts, and emerging analytics technologies .
Lead global workshops on media performance measurement, MMM simulation, and investment optimization .

5. Vendor & Data Management

Curate a list of approved global MMM vendors , ensuring methodological rigor and alignment with business needs.
Evaluate vendors based on their modeling principles, data integration capabilities, and service quality .
Negotiate rate cards, service-level agreements (SLAs), and contract terms with key partners.
Support the Joint Business Planning process with strategic media partners (Google, Meta, etc.).
Ensure robust data governance by leveraging Nielsen RMS, Kantar databases , and other relevant marketing intelligence sources.

Required Skills & Expertise/Experience

Technical & Analytical Expertise

Strong analytical skills to derive actionable insights from MMM and media data.
Solid understanding of MMM modeling to evaluate vendor methodologies.
Experience with large marketing datasets, media analytics, and performance measurement.
Familiarity with Nielsen RMS, Kantar databases, and syndicated data sources.
Awareness of data pipelines and automation frameworks (not hands-on but able to oversee).

Leadership & Business Acumen

Proven ability to influence stakeholders in a global, matrixed organization.
Strong executive presence and ability to present insights effectively.
Experience driving change management and adoption of new analytics tools.
Strong collaboration skills across marketing, finance, and analytics teams.

Marketing & Media Knowledge

Deep understanding of marketing effectiveness, media investment, and digital transformation.
Knowledge of advertising, promotions, pricing, and product strategies related to MMM.
Experience in setting Media ROI benchmarks and optimizing investments.

Preferred Background & Qualifications

Industry Experience: Strong preference for candidates with CPG experience.
Education: Degree in Engineering, Economics, Statistics, Mathematics, or related fields.
Global Exposure: Experience managing global analytics projects in a multinational environment.