Performance Marketing Executive

Key Responsibilities:
Plan, execute, and optimize paid marketing campaigns on Meta Ads, Google Ads, and other digital platforms.
Conduct A/B testing to improve campaign effectiveness and conversion rates.
Monitor Google Analytics and other tracking tools to measure campaign performance, ROI, and key KPIs.
Manage and allocate budgets efficiently to maximize reach and conversions.
Identify and implement strategies to improve ad quality scores and reduce cost per acquisition (CPA).