Senior Executive

Responsibilities:

• Collaborate with cross-functional teams to develop and implement comprehensive growth

marketing strategies that align with business goals and objectives

• Create and optimize retention and engagement strategies to enhance the user experience and drive customer loyalty
• Utilize data analytics and user insights to make informed decisions and continually refine

marketing strategies for maximum efficiency and ROI

• Manage and allocate marketing budgets effectively to achieve growth targets while ensuring cost effectiveness
• Stay at the forefront of industry trends and emerging marketing technologies, leading

experimentation to identify and scale new growth opportunities

• Build a high-performing growth marketing team, fostering a culture of innovation, collaboration, and continuous learning
• Develop KPIs and metrics to measure the success of marketing campaigns and regularly report on performance to key stakeholders
• Identify and cultivate partnerships and collaborations that can amplify our brand and drive user acquisition and engagement
• Manage existing accounts, including implementing marketing alliances/offers and driving

upselling of payment gateway services

• Identify and pursue new acquisition opportunities while launching new business categories on the application.

What skills would you possess:

• Proven track record in business growth, preferably within the Recharge and Bill Payment industry
• 5 years or more of progressive experience in growth marketing
• Ability to develop and execute strategic plans for business growth
• Ability to work collaboratively in a cross-functional team environment
• Familiarity with CRM tools, particularly Clevertap, is preferred