Content Writer - SEO (1-4 yrs)

1. Content Creation:

a. Write engaging and SEO-friendly content for our website, blogs, product descriptions, and promotional materials, with a focus on ethnic wear and related topics.

b. Ensure all content reflects Janasya's brand ethos, capturing the essence of traditional and modern ethnic wear for women.

c. Research trending topics, fashion insights, and cultural events to create timely and relevant content.

2. Content Management:

a. Upload and manage content on Shopify and other CMS platforms.

b. Ensure content is well-structured, SEO-optimized, and easily navigable for visitors.

3. SEO Optimization & Strategy:

a. Perform keyword research to identify high-ranking keywords relevant to ethnic wear and optimize content accordingly.

b. Optimize website pages, product listings, and blog posts to improve organic traffic and search engine rankings.

4. Collaboration & Brand Voice:

a. Work closely with the marketing and design teams to ensure consistency in the tone and style of all content.

b. Align content strategies with Janasya's brand positioning in the ethnic wear segment.

5. Performance Monitoring & Reporting:

a. Regularly track content performance using tools like Google Analytics, SEMrush, or Ahrefs.

b. Provide insights and suggestions for improving content strategy based on data-driven results.