Social Media Manager

Job Description and Person Specifications

1. Job Details

• Job Title: Social Media Manager
• Department: Branding & Communication
• Location: Pune
• Reporting to: Director Branding & Communication

2. Job Purpose

To design, implement, and manage social media strategies that effectively enhance brand engagement, build awareness, and align with organizational goals. The role requires expertise in creating compelling campaigns, managing partnerships, and inspiring a team to deliver impactful social media initiatives that elevate the MIT WPU brand.

3. Key Accountabilities

Strategic

• Develop and execute a comprehensive India-focused social media strategy, utilizing appropriate messaging and platforms to communicate with targeted customers.
• Design efficient and intuitive social media communication strategies aligned with business goals.

Operational

• Drive business growth through social media, content marketing, media relations, and partnerships with external vendors/PR agencies.
• Enhance brand engagement to support business objectives across various platforms.
• Collaborate with business units to boost brand value in the Indian market via strategic social media activities.

Research & Development

• Benchmark and assess the effectiveness of social media campaigns and communication strategies.
• Stay informed about industry trends, competitor activity, and emerging platforms to innovate and optimize campaigns.

Financial and Budget Management

• Ensure efficient utilization, optimization, and tracking of budgets allocated for social media activities.

Collaborations

• Establish and maintain internal and external relationships to integrate social media and content marketing into product lines and marketing efforts effectively.
• Collaborate with stakeholders to test and validate marketing strategies.

Academic

• Foster a culture of positivity, collaboration, and commitment to quality across all aspects of online marketing communications.

External Representation

• Represent MIT WPU on social media platforms, forums, and communities to strengthen the university's brand presence and engagement.

4. Person Specifications

Leadership and Management

• Proven ability to lead, inspire, and manage social media and content marketing initiatives effectively.
• Actively involved in developing strategies and gaining in-depth knowledge of organizational goals.

External Relations and Engagement

• Skilled in advocating at regional and national levels to promote MIT WPU’s vision and influence decision-makers.

Personal Attributes

• Strong commitment to MIT WPU’s vision, values, and ambitions.
• Exceptional communication skills, with the ability to engage staff across levels and departments.
• Sound judgment and the ability to make informed decisions, even in challenging situations.
• Strong organizational, leadership, and analytical skills.
• Passion for storytelling and inspiring connections with target audiences.

Minimum Qualifications and Experience

• Graduate/Postgraduate with 7–10 years of experience in social media and content marketing.
• Comprehensive understanding of social media platforms, influencer marketing, and digital marketing trends.
• Demonstrated ability to design campaigns that evoke emotional connections and drive behavioral change.

5. Communication & Working Relationships

Internal

• Collaborate across all schools, departments, and university leadership.

External

• Manage relationships with social media agencies, government bodies, professional academic networks, and societies.

This role is pivotal in positioning MIT WPU as a leading educational brand by leveraging innovative social media strategies and fostering impactful engagement across digital platforms.