Director - Customer Marketing - SaaS (10-20 yrs)

Industry - IT-Software / Software Services

Category - Sales & Marketing

Skills - customer marketing

Job Description - This role will lead the overall communications strategy in delivering personalized, coordinated, and compliant communications across key milestones, across the customer journey.

Client Details

Our client is a listed SaaS product organisation with operations across the globe.

Description

This role will establish a robust governance framework and operating plan for delivering more meaningful communications to the customers across key channels (email, in-product, etc.) to improve customer satisfaction, loyalty, and value for the customers.

- Develop and implement a comprehensive customer communications strategy that supports the company's overall business goals and enhances the customer experience

- Establish a comms calendar and governance council to prioritize the most impactful communications during key moments across the fiscal year.

- Establish and maintain channels for collecting and aggregating customer feedback to improve our comms strategy and GTM operating model.

- Define and track KPIs for customer communications.

- Ensure all customer communications comply with relevant regulations and industry standards

Profile

- 15+ years of relevant experience in customer communications, with a minimum of 5+ years in a leadership role.

- Candidate should have been involved in the strategy and planning of customer marketing

activities such as VoC surveys, product updates and releases, and company announcements.

- Candidate should have cross-functional experience and good to have experience working in a global setup.

- Candidate should be open to a 3 day WFO mandate.

Job Offer

- Industry-leading compensation and stock options.

- Work with a pedigreed set of leadership.

- Be part of the leadership team of one of India's most reputed product organisations.

To apply online please click the 'Apply' button below.

For a confidential discussion about this role please contact Ansu Joseph on +91 80 6826 6825.

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