mFilterIt - Product Manager (3-5 yrs)

We're Hiring: Product Manager - SaaS Product | Gurugram/Noida.

Only Apply (if you have past experience in digital performance marketing using Google and Meta).

Are you passionate about SaaS product management, ad tech, and digital marketing? Do you have a knack for driving data-driven product decisions and solving complex tracking & measurement challenges? We are looking for a Product Manager to own and lead the development, execution, and growth of our SaaS platform.

Location: Gurugram/Noida.

Experience: 3-5 years.

Employment Type: Full-time.

Key Responsibilities:

Product Strategy & Roadmap:

- Define and execute the product roadmap aligned with business goals, market trends, and customer needs.

- Conduct market research & competitive analysis to identify industry trends and customer pain points.

- Prioritize and develop high-impact features by gathering user insights and collaborating with engineering teams.

- Work closely with designers, developers, marketing, and sales teams to ensure smooth product execution.

- Own the end-to-end product lifecycle using Agile methodologies (sprint planning, backlog grooming, release management).

- Engage with customers & stakeholders to refine product offerings and ensure alignment with market demands.

- Define KPIs, track product performance, and make data-driven decisions to drive adoption and retention.

- Partner with marketing & sales teams to execute go-to-market strategies, messaging, and positioning.

Ad Tech & Technical Responsibilities:

Pixel Setup & Troubleshooting:

- Implement and troubleshoot tracking pixels for ad campaigns across Google Ads, Meta Ads, DV360, Trade Desk, GAM360, and other DSPs.

- Ensure all tracking pixels (Google, Facebook, etc.) fire correctly, capturing data accurately for seamless performance measurement.

- Collaborate with clients to ensure proper pixel integration and implementation across various platforms.

Tag Management Systems (TMS) Expertise:

- Implement and manage tracking pixels and tags using Google Tag Manager (GTM) & Adobe Launch.

- Deploy custom scripts, third-party integrations, and tracking setups on client websites.

- Conduct regular audits of tag configurations to ensure data integrity and troubleshoot tag firing issues.

Creative & Ad Delivery Troubleshooting:

- Identify and resolve issues affecting ad delivery on programmatic platforms such as DV360, Trade Desk, and Google Ads.

- Troubleshoot creative setup issues related to incorrect file formats, dimensions, and compliance with platform specifications.

- Work closely with BS teams to ensure ad creatives meet all technical requirements for smooth delivery.

Campaign Optimization & Monitoring:

- Ensure accurate tracking setup to measure KPIs and campaign performance.

- Collaborate with campaign managers to identify and implement tracking solutions for optimization.

- Address technical challenges in tracking and reporting, ensuring seamless campaign execution.

Required Skills & Experience:

- 3-5 years of experience in SaaS product management, ad tech, and digital tracking.

- Expertise in Google Tag Manager (GTM) & Adobe Launch for tracking pixel implementation.

- Hands-on experience with Google Ads, Meta Ads, DV360, Trade Desk, GAM360.

- Strong understanding of pixel firing, tracking inconsistencies, and troubleshooting ad delivery issues.

- Basic HTML, CSS, JavaScript knowledge for debugging & customizing tracking implementations.

- Strong analytical skills and familiarity with browser developer tools for debugging pixel and tag issues.

- Proven ability to identify, analyze, and solve technical challenges related to ad tracking & measurement.

Preferred Qualifications:

- Experience working with DSPs & AdTech platforms beyond Google & Meta.

- Google Ads or Meta Ads certification is a plus.

- Knowledge of JavaScript to optimize and customize tracking solutions.

- Experience with Google Analytics, Google Data Studio, or similar reporting tools.

- Ready to take on an exciting challenge in SaaS & AdTech? Let's talk! Apply now or DM for details.