Opening For Sales & Marketing Director

Job Description Sales & Marketing Director

Business Development

Work with the VP of Operations and VP of Business Services to identify new services to launch.

Identify and build a target client list for new services.

Put together marketing collateral explaining the service and its benefits.

Work with the VP of Business Services to determine the best avenues to reach target clients and

reach out to them.

Refine tactics based on results.

Work with the VP of Operations and the VP of Business Services to identify new markets to launch

existing services.

Determine the best approach to penetrate the new market.

Put together an action plan and send it to the CEO.

Sales & Marketing

Generate leads:

• Social Media Marketing
• Research search engines to build a target client list for existing services.

Develop collateral:

• Put together marketing collateral explaining the service and its benefits.
• Put together presentations for interested clients.
• Keep the website up to date with service offerings.

Branding initiatives:

• Create news articles.
• Press releases on major milestones
• Identify relevant trade publications and post advertisements.

Search Engine Optimization:

• Google

Conferences:

• Identify the most relevant conferences to attend/sponsor.
• Find industry experts to promote us through speaking engagements.

RFIs and RFPs

• Identify the best way to get on the list for RFIs and RFPs
• Work with the VP of Operations and VP of Business Services in putting together and

submitting RFIs and RFPs

Transitions

• Communicate client requirements to the VP of Operations, VP of Business Services, and

transition lead.

Company Initiatives

• Liaison with other VP of Operations, VP of Business Services, and Directors to identify

areas of opportunity for new services.

• Liaison with other VP of Operations, VP of Business Services, and Directors to identify

areas of opportunity to Come up with one large (or two to three smaller) initiative(s) that

will have a big impact on the client, team, or company.

• Work with VPs to implement company initiatives