Manager - Marketing - Real Estate (5-12 yrs)

Artifex HR is hiring for a luxury Real Estate company in Chennai.

Job Title: Marketing Manager.

Position Overview:

- We are looking for a highly skilled Marketing Manager to spearhead both digital and traditional marketing efforts in the real estate sector.

- The role requires a blend of strategic thinking, creativity, and operational efficiency, with responsibilities that include developing marketing campaigns, managing vendor relationships, overseeing budgets, and optimizing customer engagement through CRM systems.

- This position requires experience across both digital and traditional marketing channels, with a strong ability to drive brand visibility and growth.

Key Responsibilities:

- Integrated Marketing Strategy: Develop and execute marketing plans across digital, print, and outdoor channels, aligned with overall business objectives.

- Digital Marketing: Manage social media, website content, email campaigns, and paid advertising to enhance online presence.

- Collaborate with graphic designers, videographers, and other team members to produce multimedia content.

- Outdoor & Traditional Marketing: Plan and implement offline marketing initiatives such as hoardings, brochures, and event activations.

- Vendor & Stakeholder Management: Coordinate with external vendors and internal teams (Purchase, Accounts) for seamless campaign execution.

- Site Visits & Brand Consistency: Conduct regular site visits to ensure marketing materials are aligned with brand standards and suggest improvements.

- Budget & Campaign Management: Manage marketing budgets, track expenditures, and ensure campaigns are cost-effective and deliver ROI.

- Analytics & CRM: Analyze campaign performance and customer data, providing insights and optimizing marketing strategies.

- Trend Monitoring: Stay updated on industry trends, tools, and technologies to continually innovate.

Qualifications:

- Bachelor's degree in Marketing, Communications, business or a related field.

- 5+ years of experience in digital and traditional forms of marketing.

- Strong project management, vendor coordination, and budgeting skills.

- Proven track record of developing successful social media campaigns.

- Strong knowledge of social media platforms, analytics tools, and content management systems.

- Excellent written and verbal communication skills.

- Creative mindset with the ability to generate engaging content.

Preferred Skills:.

- Experience with paid digital ads (e.g., Facebook Ads, Google Ads).

- Proficiency in design tools (e.g., Canva, Adobe Suite).

- Knowledge of SEO and its application in marketing.

- Proven experience in marketing, preferably in real estate, hospitality or related fields.