Digital Marketing Executive

Key Responsibilities:
Develop and implement healthcare-specific marketing strategies to increase brand awareness and attract potential leads.
Conduct SEO research and website optimization to improve search rankings, focusing on healthcare industry keywords.
Stay updated with healthcare marketing trends and competitor strategies to refine digital marketing efforts.
Plan, execute, and optimize paid ad campaigns on Google Ads, Facebook, YouTube, X, and Instagram to drive traffic and conversions.
Analyse campaign performance using Google Analytics and other tracking tools to make data-driven improvements.
Generate leads through targeted digital marketing campaigns and social media engagement.
Create and manage email marketing campaigns and content marketing strategies, such as blog posts and articles, to engage and retain healthcare leads.
Manage social media pages, ensuring consistent engagement with the audience (Facebook, Instagram, X, YouTube, Google)
Create and edit content to post on different social media platforms using tools like Canva and other video editing software.
Collaborate with designers, content creators, and developers to ensure high-quality marketing materials.

What We Offer:
Hands-on experience with real-world digital marketing projects in the healthcare sector.
Exposure to healthcare marketing trends and industry-specific strategies.
Opportunity to work with cutting-edge marketing tools and gain industry expertise.
Mentorship and learning opportunities.