Digital Marketing Executive

Role & responsibilities :

• Develop and implement digital marketing campaigns.
• Manage and coordinate SEO, social media, PPC, and content marketing.
• Analyze campaign performance and adjust strategies.
• Collaborate with designers, developers, and sales teams.
• Stay updated with industry trends and innovations.
• Conduct keyword research and optimize website content.
• Implement on-page and off-page SEO strategies.
• Monitor website traffic and search performance.
• Build high-quality backlinks.
• Stay updated on Google algorithm changes.
• Develop content strategies aligned with business goals.
• Write blog posts, articles, and website content.
• Manage content distribution across different platforms.
• Optimize content for SEO.
• Track content performance using analytics tools.
• Create and schedule engaging posts.
• Run social media ad campaigns.
• Engage with followers and manage online communities.
• Track and analyze social media performance.
• Stay updated with social media trends

Preferred candidate profile :

• Bachelor's degree in Marketing, Business, Communications, or a related field (preferred but not mandatory).
• Digital marketing certifications (Google Ads, HubSpot, Meta Blueprint, SEMrush, etc.).
• Hands-on experience with SEO, PPC, social media, and content marketing.
• Proficiency in Google Analytics, Google Ads, and SEO tools (Ahrefs, SEMrush, Moz).
• Experience with social media platforms (Facebook, Instagram, LinkedIn, TikTok).
• Knowledge of email marketing tools (Mailchimp, HubSpot).
• Understanding of marketing automation and CRM systems

Perks and benefits