Digital Marketing Executive

Job Description:

We are looking for a dynamic and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for driving organic and paid traffic strategies, optimizing website performance and ensuring our online campaigns deliver measurable results.

Key Responsibilities:

• Develop and execute SEO strategies to improve website rankings and visibility on search engines.
• Strong understanding of paid ads, social media, on-page and off-page SEO practices.
• Develop and manage social media campaigns across platforms like Facebook, Instagram, LinkedIn and Twitter. 
• Conduct comprehensive keyword research and optimize website content accordingly.
• Proficiency in keyword research and website performance tools like SEMrush, Ahrefs or Moz.
• Monitor, analyze and report on website traffic, search rankings and campaign performance.
• Collaborate with content creators to ensure SEO-friendly and engaging content.
• Stay updated with the latest trends and algorithm updates in search engine platforms.
• Perform competitor analysis to identify opportunities and gaps in the digital landscape.
• Strong collaboration skills to work effectively with content creators, developers and marketing teams.

Desired Skills:

SEO and SEM Knowledge, Paid Advertising, Google Ads, Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Analytics & Reporting, SEO Tools Expertise, Social Media Management, SEO & Social Media Content Creation.