Digital Marketing Professional

Requirements:
Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Manage and maintain our social media presence
Manage day-to-day operations of Google AdWords, Meta Ads Manager and other leading Ads platforms.
Measure and analyse campaign performance to support continuous optimization efforts to generate leads
Tactical campaign development including keyword discovery, bid strategy execution and budget management.
Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased campaign ROI
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies to maximise leads
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Qualifications:
Bachelor's degree in any related field
3+ years of experience in digital marketing
Knowledge of HTML and CSS
Knowledge of SEO, SEM, PPC and SMO is mandatory
Strong attention to detail and ability to multitask
Proven experience with paid ad campaigns and promotions on social media
Strong creative aptitude, including a keen eye for design and copywriting