Digital Marketing Executive

Role Description

This is a full-time role for a Media Buyer (Meta / Google Ads) at Millions Kart, Mohali. As a Digital Marketing Executive, you will be responsible for managing and optimising online advertising campaigns on Meta and Google Ads platforms. Your day-to-day tasks will include setting up and managing ad campaigns, analysing campaign performance, optimising ad spend, conducting keyword research, and generating reports. The role requires a strong understanding of digital advertising, data analysis, and performance marketing.

Roles and Responsibilities

• Help identify target audiences & managing Direct-to-Consumer Sales conversion campaigns (Meta ads/Google ads/Email Marketing)
• Compare and negotiate rates, ad space, and airtime
• Optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs and Return on Ad Spent (ROAS)

Required Skill Set

• At least 1-6 years of proven experience as a Media Buyer in digital marketing (eCommerce is a plus)
• Familiarity with media-buying, planning, and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software
• Bachelor's degree or higher ideally in the area of marketing
• Excellent communication skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills