Knowledge of ranking factors, search engine algorithms and trends Proven SEM experience managing PPC campaigns across Google & social media Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience of website analytics tools Experience with A/B and multivariate experiments Working knowledge of basic development & constraints Track, report, and analyze website analytics and campaigns Perform ongoing keyword discovery & optimization Develop and implement link building strategy Optimize copy and landing pages for search engine marketing Ability to work to deadlines & as a team member