Digital Marketing Executive

Role & responsibilities

1. Develop and execute comprehensive digital marketing strategies to drive brand awareness, traffic, and conversions.

2. Manage paid advertising campaigns on Google Ads, Facebook, Instagram, Amazon, Flipkart, and other relevant platforms.

3. Optimise campaigns for maximum ROI through data analysis, A/B testing, and performance tracking.

4. Conducted SEO analysis, implemented on-page and off-page strategies, and ensured website optimization for search engines.

5. Plan and execute WhatsApp, sms and email marketing campaigns to engage existing customers and attract new leads.

6. Collaborate with the content and creative teams to develop compelling marketing assets, including ad creatives, landing pages, and blog content.

7. Monitor, analyze, and report on campaign performance, providing actionable insights to stakeholders.

8. Stay updated with the latest trends, tools, and best practices in digital marketing and incorporate them into strategies.

9. Manage and grow the companys social media presence across platforms.

Mentor junior team members and oversee their performance to ensure team success