Mayfair Housing - Manager - Digital Marketing (4-7 yrs)

Mayfair Housing is searching for a talented and results-oriented Digital Marketing Executive to join our dynamic team. You will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, generate qualified leads, and increase sales for our new developments.

Responsibilities

1) Social Media Management:

- Develop and implement a social media strategy for Mayfair Housing across various platforms (Facebook, Instagram, LinkedIn, etc.)

- Create engaging and visually appealing content showcasing Mayfair's properties, communities, and brand story

- Manage daily posting, scheduling, and community engagement across all social media channels

- Analyze social media performance using analytics tools and report on key metrics (engagement, reach, lead generation)

- Stay up to date on the latest social media trends and platforms relevant to the real estate industry

2) Lead Generation & SEO:

- Implement SEO best practices to improve Mayfair Housing website's organic search ranking

- Develop content strategies to attract qualified leads to the website

- Manage and optimize landing pages for lead capture

- Analyze website traffic and user behavior to identify areas for improvement

- Paid Advertising (PPC & SEM):

- Develop and manage targeted PPC advertising campaigns (Google Ads, social media ads) to reach new audiences and generate leads

- Manage and optimize search engine marketing (SEM) campaigns to increase website traffic and brand visibility

- Analyze campaign performance and optimize spending for maximum return on investment (ROI)

Qualifications

- Degree in marketing communications, or a related field (or equivalent experience)

- 2-3 years of experience in digital marketing with a strong focus on real estate

- Proven experience in social media marketing, content creation, and community management

- Experience with SEO best practices and analytics tools (Google Search Console, etc.)

- Working knowledge of PPC advertising platforms (Google Ads, social media ads)

- Excellent analytical and problem-solving skills

- Strong written and communication skills

- Ability to manage multiple projects simultaneously and prioritize tasks effectively

- A passion for the real estate industry and an understanding of current market trends