Brand Marketing Manager

Job Title: Assistant Manager, Marketing & Communications
Company: MaxVolt Energy Industries Pvt. Ltd.
Location: Ghaziabad
Salary Range: ₹4.8-₹5.5 LPA

About MaxVolt Energy Industries Ltd.:
MaxVolt Energy Industries is a leading battery manufacturer headquartered in Ghaziabad, Uttar Pradesh, specializing in innovative lithium battery solutions for vehicles like e-cycles, e-scooters, and e-rickshaws. Our commitment to sustainable energy and reliable technology drives us to create advanced, eco-friendly products that shape the future of transportation.

Position Overview:
We seek an experienced and proactive Assistant Manager of Marketing & Communications to join our team. This role will oversee marketing team activities, manage digital and brand communication strategies, and drive impactful market research initiatives.

Key Responsibilities:

• Team Leadership & Development
• Oversee and manage the marketing team to ensure productivity and foster a collaborative, innovative environment.
• Provide training, mentorship, and guidance to team members, enhancing their skills and effectiveness.
• Conduct team meetings regularly to assess progress, establish goals, and address challenges.
• Communications & Digital Marketing
• Design and execute SEO/SEM strategies to increase brand visibility and website traffic.
• Conduct keyword research and manage digital content to optimize search engine performance.
• Lead digital marketing initiatives, including email and WhatsApp campaigns, to connect with the target audience.
• Manage display advertising campaigns to boost brand recognition across all channels.
• Brand Strategy & Development
• Develop and implement brand communication strategies, ensuring cohesive brand messaging across online and offline channels.
• Oversee brand positioning to strengthen and maintain the companys reputation.
• Build brand awareness through both organic and paid channels, focusing on consistent messaging and high-impact visuals.
• Lead Generation & Marketing Tools
• Manage lead generation through B2B platforms (e.g., IndiaMART) and digital tools like LinkedIn Sales Navigator.
• Oversee in-house systems such as DSS (Desired Sales System), CDS (Competitive Discount System), and DRS (Dealer Replenishment System) to streamline marketing efforts.
• Market Research & Analysis
• Conduct competitor analysis and identify emerging market trends to shape marketing decisions.
• Prepare and present Management Information System (MIS) reports for senior management, offering insights on industry benchmarks and competitive analysis.

Qualifications:

• MBA in Marketing Management or a related field.
• 4-5 years of experience in marketing, team management, and digital marketing strategy.
• Proficiency in digital marketing platforms such as Google Analytics, Facebook Ads Manager, and Meta Business Suite.
• Strong communication and interpersonal skills, with a strategic, analytical mindset.

Tools & Technology Proficiency:

• Advanced skills in Excel for data management and reporting.
• Experience with Google AdWords, Google Analytics, Facebook Ads Manager, and Meta Business Suite.

If you’re a marketing professional with a passion for innovation and sustainable technology, we encourage you to join the MaxVolt team! Apply now to contribute to the future of green transportation solutions.