Lead Brand Communication

Role & responsibilities

• Develop and implement comprehensive branding strategies that align with the company's overall objectives and vision
• Lead the content development of integrated advertising campaigns across multiple channels, including digital, print, social media, and more
• Work closely with the Strategic creative partner in planning and delivering content as per brand Annual Calendar and on-board key stakeholders such as the Product team, Channels and strategic partners on this journey
• Ability to creatively integrate various media vehicles across channels to deliver consistent brand messaging impacting brand equity scores quarterly
• Constantly update and maintain brand guidelines, ensuring consistency across all marketing materials and touchpoints
• Collaborate with cross-functional teams to ensure that the brand messaging is integrated into all aspects of the business, including product development, consumer experience and communications
• Lead, mentor, and manage a team of creative professionals, fostering a culture of innovation, excellence, and collaboration
• Monitor industry trends, market insights, and consumer behaviour to adapt strategies and stay ahead of the competition
• Oversee media budgets for ATL, BTL and PR and performance metrics to ensure campaigns meet objectives and deliver ROI
• Responsible for New consumer acquisition at store level

Preferred candidate profile

• Experience as a leader in developing strategic content with progressive levels of seniority and responsibility.
• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
• Knowledge of media planning, distribution, measurement, optimization and syndication.
• Strategic planning and presentation; excellent written and verbal communications.
• Analytical mind-set to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
• Deep understanding of both offline and online Channels
• Full-scale experience of working with any of the Top 5 creative agencies in India – likes of Leo Burnett, O&M, Lintas etc.
• Ability to inspire, lead and influence through Cross-functional collaboration
• Conceptual clarity on Brand Funnel, Positioning and Key brand levers
• Experience in qualitative research, micro trends and capturing the spirit of the times.
• Excellent communication skills both verbal and written.
• Team Management