Business Analyst

Role & responsibilities

• Experience in managing, reporting, and tracking end-to-end Marketing Campaign.
• Responsible for overseeing the upkeep of existing dashboards and being able to understand and comprehend the content well, i.e., KPIs, related definitions etc.
• Identify, analyze, and interpret trends or patterns in complex data sets.
• Collaborate closely with key stakeholders (CMO, BGs, Corporate teams) to understand requirements and develop custom reporting solutions.
• Partner with Marketers to understand their campaign strategy and translate this strategy into tool instrumentation and set up requirements if marketer requires assistance.
• Design and implement data models for medium-to-large custom applications.
• Execute strategies for contact data quality, acquisition, and compliance with legal and privacy teams.
• Manage and deliver data-centric projects for regional areas, acting as a knowledge resource for data analytics tools and data structures.
• Enhance the effectiveness of marketing activities and campaign planning through the development and promotion of data-based solutions.
• Provide Microsoft with up-to-date and summarized data reports using data mining in marketing and sales databases, and work on analytics models for strategic decision-making.
• Drive insights into the campaign design stage to shape data strategies that achieve measurable improvements in marketing activities for agency clients.
• Lead the data quality fixing process, partnering with the DB team to provide further insights and consulting services in daily operations.
• Monitor data acquisition and implement optimization techniques for extremely large databases, supporting the design & implementation of database structures for maximizing speed and efficiency in data retrieval.
• Employ a systematic approach for profiling enterprise data, framing quality rules, validating data, analyzing exceptions, cleansing data, standardization, ongoing monitoring, and data quality reporting.
• Stay up to date with the best practices and capabilities concerning relevant data analytics processes and tools.

Preferred candidate profile

• Proficient in written and verbal English communication.
• Over 5 years of hands-on experience in various Data Analytics projects.
• A bachelors degree is required, preferably in Information Technology, Marketing, Economics, or a related quantitative field. Alternatively, equivalent on-the-job experience with a strong conceptual understanding will be considered.
• Technologically savvy, with a solid grasp of data, analytics & visualization tools i.e., Power BI, SQL Server, SSAS, Excel, Azure, SharePoint etc.
• Strong analytical capabilities, including the ability to gather, organize, analyze, and present substantial amounts of data with precision and attention to detail.
• Demonstrated ability to make informed judgments and decisions.
• Excellent organizational and planning skills.
• Effective negotiation abilities.
• Team-oriented mindset, prioritizing collective success over individual achievements.
• Capable of working independently while also collaborating effectively across diverse teams. Analytical mindset with a keen eye for detail.

Perks and benefits

• Insurance Benefit
• Holistic Wellness Program
• Global Footprint
• Cab Facility
• International Onsite Opportunities