Masters Union - Senior Manager - Performance Marketing (5-12 yrs)

We seek a growth-obsessed Performance Marketing Expert to join our dynamic team. This role is perfect for someone passionate about driving results and eager to advance their career ahead of the standard curve.

Years of Experience: 5-12 years

Location: Gurugram

Roles and Responsibilities:

- Obsessed with numbers - Tracking every performance metric of campaigns

- Campaign Management: Handle and optimize paid advertising campaigns on Google, Facebook, Yahoo/Bing Network, LinkedIn, YouTube, and content networks (Taboola, Outbrain, Colombia).

- Strategy Development: Develop strategies for keyword opportunities, campaign structuring, targeting, and display networks in line with company goals.

- Performance Tracking: Utilize Google Analytics to track site traffic across various marketing channels, providing insights and optimizations.

- Execution & Optimization: Own end-to-end execution, measurement, reporting, and optimization of AdWords campaigns to increase transactions and user acquisition.

- A/B Testing: To enhance performance, conduct A/B tests across paid search campaigns and landing pages.

- Reporting: Generate daily, weekly, and monthly reports on key metrics, goal tracking, revenue tracking, and other paid search initiatives.

- Analytics: Monitor and administer web analytics dashboards, reports, and essential reporting tools, identifying key areas of importance per business goals.

What We Offer:

1. Career Growth: An unparalleled opportunity to accelerate career progression by working with a high-growth, globally expanding business.

2. Mentorship: Direct mentorship from a reputed Director with a blue-chip pedigree and a history of successful startups