Product Growth Manager

Role & responsibilities

• Conduct in-depth demand and customer market analysis to identify opportunities for product growth. Utilize analytics tools and data to understand customer behavior, preferences, and market trends.
• Analyze marketing insights to position the product effectively in the market. Develop marketing strategies that align with the product's value proposition and customer needs.
• Develop strategic plans for entering new markets or expanding product reach in existing markets.
• Identify growth opportunities and assess market entry risks and benefits.
• Analyze complex business problems and challenges to identify root causes and potential solutions.
• Collaborate with cross-functional teams to address business issues and optimize product growth.
• Benchmark the potential opportunities for the firm in new technologies and ideate on their implementation.
• Manage product costing, pricing strategies, and cost optimization efforts.
• Support in handling product licensing, contract management, and negotiations with third-party vendors and partners.
• Designing and executing digital/Mainline marketing strategies and plans for customer acquisition.
• Monitoring and analyzing the impact of digital/Mainline marketing initiatives across various channels.
• Developing corrective action plans to ensure the achievement of targeted outcomes.
• Planning and organizing marketing campaigns and initiatives.
• Utilizing creative skills to develop innovative problem-solving approaches.
• Contribute to the development and refinement of the product growth strategy.
• Align product growth activities with the organization's long-term product goals and objectives.
• Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation.
• Running effective and cost-efficient marketing campaigns
• Maintain organized records of product growth activities, including strategic plans, budgets, and performance data.

Prepare and present reports on product growth progress, market insights, and strategic planning.

Educational Qualification Required bachelors degree in business, marketing, economics, or a related field (masters degree

preferred)/ B.Tech/ MBA

Must Have:

1. Business Problem Analysis

2. Product Costing & License/Contract Management

3. Digital/Mainline Marketing/PR Strategy

4. Revenue Generation and Growth

Product Strategy Development